Among industries that require a photo ID from their customer's, multifamily is unique. It's the only industry that still visually scans IDs! Every other industry that requires ID, such as transportation checkpoints, liquor stores, bars/restaurants, hotels, etc., converted to electronic card scanners to make the practice not only more secure and foolproof, but also much faster. In addition to the immediate benefits, companies that convert to electronic ID checks are able to compile valuable macro data for use in their business planning.
Capture 100% of your data - We're compatible with U.S. Driver's Licence/ID, U.S. Military ID, Canadian ID/Health Card, Austrilian DL and most game/fishing Licences. If they walk through your door, you'll be able to process them through Checkpoint.
Demographics - Every individual that comes in your door is a customer, but most communities only track data on the customers that lease. Useful to an extent, but what could your marketing team do if they had information on 100% of your customers? Get a better understanding of who your full client base is and capture extra revenue through data driven marketing.
"Put down that coffee, coffee's for closers!" - Sales success is determined by numbers - closing ratios most often. When you're determining who acts as the face of your company and increases your operating income, don't rely on data that is provided by the sales associate themselves. Capture all the data and find the true sales stars to lead your on-site sales teams.
Know when to staff - Leasing agents enter their tour data when they get a free minute, often at the end of the day. What you end up with is incomplete and inaccurate data. By timestamping 100% of your traffic, you'll now know exactly what time each of your communities experiences traffic on a daily, weekly, monthly, and yearly trends and be in a better position to staff accordingly.